Wholesale buyers who must phone or email to check an order status cost your support team hours every week. A custom Laravel client portal eliminates that friction — and converts your back-office data into a self-service interface buyers use daily.
What a B2B portal delivers
Four capabilities distinguish a purpose-built portal from an off-the-shelf plugin:
- Real-time order status pulled from your warehouse or ERP API — buyers see exactly where their shipment is without contacting you.
- Buyer-specific pricing — each account logs in and sees their negotiated rates, not the public catalogue.
- Invoice history with PDF download — finance teams retrieve documents on demand, reducing admin requests to near zero.
- One-click repeat orders — buyers recreate last orders instantly, shortening purchase cycles.
The technical approach
We build these systems on Laravel 11 with a REST API core. Front-end rendering uses Livewire for moderate complexity or Vue.js when the interface requires real-time interactivity. Authentication runs through Laravel Sanctum — stateless tokens that extend cleanly to mobile if your buyers want app access.
Database-level row isolation keeps every buyer's data strictly separated. Role-based middleware controls visibility: a procurement manager sees invoices and pricing; a warehouse coordinator sees shipment status only.
For Ukrainian businesses we integrate Nova Poshta API for live parcel tracking inside the portal and LiqPay for invoice payment without leaving the interface.
Business case in plain numbers
A portal serving 50+ wholesale accounts typically saves 3–5 support hours per day once adoption reaches 60%. That saving covers development cost in two to three months. We deliver portals of this scope in 8–10 weeks from signed brief to go-live.
Is a custom build right for your business?
If your buyer count is below 20 and pricing is static, a WooCommerce B2B plugin covers most needs at lower cost. Past that threshold — especially with dynamic pricing, custom document workflows, or ERP data — a Laravel custom build outperforms plugin solutions on both reliability and maintenance cost.